Branding

I had the opportunity to help create a brand identity for The Cleveland Twist Drill Building, a historic commercial industrial complex that spans an impressive 375,000 square feet and holds a significant place in Cleveland’s industrial heritage. With its origins dating back to the 1800s, this architectural gem is being thoughtfully reimagined as a dynamic space for artists, artisans, photographers, designers, mixed media artists, and event services.

In developing the brand identity, I focused on honoring the building's rich history while embracing its transformation into a creative hub. The logo design incorporates elements that reflect the building’s industrial past, blending classic design motifs with modern touches to symbolize its reinvention. The result is a logo that respects the building's legacy while conveying its exciting new purpose as a vibrant, creative community space. This project allowed me to bridge the past and future, ensuring the brand identity both celebrates the building’s heritage and represents its fresh, artistic future.