I am responsible for overseeing all visual design aspects for the brand, from print materials and packaging to signage, installation, photography, photo styling, editing, and print production. One of the most exciting projects I led was collaborating with Agnes Studio to redesign the almost 20-year-old pint and quart containers for the ice cream shop. Together, we created fresh, eye-catching packaging that not only modernized the look but also reflected the shop’s fun, vibrant, and high-quality brand.

Working alongside Mike and Pete Mitchell has been a truly rewarding experience, and being part of the sweet, vibrant world of ice cream has been a joy. I lead the creative vision for the brand, ensuring every detail—from signage and photo shoots to marketing materials—captures the warmth and joy that comes with indulging in their delicious ice cream.

In addition to the design work, I also manage the brand’s social media accounts and website, keeping the digital presence as inviting and engaging as the experience in the shop. It’s been a pleasure to weave together creativity, storytelling, and connection, building a cohesive and friendly visual identity that resonates with customers and reflects the heart of the brand.